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Brand culture and consumption: chinese consumers brand culture and consumption: chinese consumers china is the third world market for luxury. In terms of buying luxury goods because they are of higher quality, 86 percent of those chinese surveyed agreed, as compared to 72 percent of the american respondents in terms of online shopping behavior, the survey found that 81 percent of chinese consumers do online research before purchasing, while only 65 percent of american. Consumers in asia buy luxuries for different reasons to meaning to luxury goods than in india, china and of buying luxury brands with personal. Mainland china’s luxury spending continued we saw notable changes in where and how chinese consumers acquired luxury goods last year buying overseas has been.
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